F*CK, There's A Chicken Shortage

We talk about it in the communications industry all the time, the marriage of PR, social media and creative. How the fusion of these elements can make your brand more responsive, "cut through the clutter," and convey a message that pacifies in a time of turmoil. 

Last week, Kentucky Fried Chicken navigated a product shortage in their UK market in a truly epic way. See below.

In a simple rearrangement of their logo, the brand put out a statement about the situation, as well as, directed consumers to a website for more information. 

It was simple but very creative. Sometimes the "big ideas" are the ones that come in small packages. The ad was created by agency Mother London.