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I'm Steve, but most people know me as Savvy. I'm a seasoned advertising strategist, having worked with global brands across many different communication channels. I was born on a scorching hot day in August.

Everyone wants to eat, but few are willing to hunt.

CV

Senior Strategist - CANOPY (AUG 2023 - PRESENT)

Canopy is a brand new company with a unique mission, solving for one of the biggest and growing challenges vehicle owners face – the threat of theft. A start-up with a compelling proposition, patented cutting edge AI technology, and a unique layer of expert monitoring from security specialists, we’re backed by Ford and ADT. Together, we’re determined to help vehicle owners stay one step ahead of potential threats by warning them before they happen.

Founder & Head of Strategy - THE CREATIVE DEPT. (PRESENT)

A collective focused on developing insight-driven strategy and creative that helps your brand thrive.

VP, Planning & Strategy - ZENO GROUP (SEPT 2022 - JUN 2023)

Lead planner on Lenovo.

Director, Strategy - LEO BURNETT (NOV 2021 - SEPT 2022)

Head of strategy for General Motors CCA (Customer Care & After Sales), GM Protection.

Senior Strategist - CAMPBELL EWALD (MAY 2020 - NOV 2021)

Lead social strategist for OnStar.

2x Adcraft Club of Detroit D Show Winner;

2022 Social Impact - OnStar “Crisis Mode”

2022 Creative Use of Media - OnStar “Crisis Mode”

1x The One Show Shortlist;

2022 The One Show Shortlist - OnStar “Crisis Mode”

Director, Strategy & Creative - FLEISHMANHILLARD (JUN 2014 - MAY 2020)

General Motors, GM Fleet, Great Lakes Water Authority, Lear, Chevrolet x Manchester United, Samsung x 2020 Olympics, Budweiser x 2018 FIFA World Cup Russia™.

I help develop brand narratives that humanize them, make them relevant and keep them alive.

Board Member, Social Media Director & Creative - The Scarab Club (PRESENT)

Social Media strategy and execution.

The Scarab Club is an artists' club, gallery, and studio in the Cultural Center Historic District of Detroit, Michigan, located at 217 Farnsworth Street, near the Detroit Institute of Arts and the Detroit Science Center. It was designated a Michigan State Historic Site in 1974 and listed on the National Register of Historic Places in 1979. From its humble beginning as the Hopkin Club to its current status, the club focuses on fine, performing, and technical arts and is still housed in its original 1928 building, a historic local, state and national landmark.

Senior Account Executive, Producer - HAVAS Chicago (JUN 2013-AUG 2014)

Strategic concept development, client service and project management for a few Anheuser-Busch brands.

Senior Account Executive - TRIS3CT (AUG 2007-AUG 2013)

Kawasaki Motors Corp., Pabst Brewing Company (Old Style Beer, Schlitz), ConAgra (Slim Jim, David’s Seeds), Newell-Rubbermaid (Sharpie, Uni-ball, Expo), Kimberly-Clark.

Walked 8 blocks from the Green Line Clinton stop in 80 degrees in a suit to an internship, then spent the next 6 years learning the ropes of the ad industry at a fearlessly independent challenger agency.

Contributing Photojournalist - TIME Magazine (Oct 2009-Apr 2010)

Contributed photos and copy on a handful of stories to TIME Magazine's "Assignment Detroit" project. 

Welcome to Eastside Creepin’ - the tunes I creep to on the Eastside